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Monkey Knife Fight, one of the fastest growing daily fantasy sports (DFS) platforms in North America, just launched its much awaited for affiliate program with Income Access. Monkey Knife Fight will use Income Access’ proprietary software to manage the affiliate program, with both companies working closely together to focus on optimizing customer acquisition and growth. Income Access is owned by PaySafe, a multinational online payments company that is already partnered with MKF to offer payment processing.
The cutting-edge affiliate platform delivered by Income Access will provide Monkey Knife Fight affiliates with advanced digital marketing technology, which supports the implementation of campaign conversion strategies with end-to-end tracking and robust reporting capabilities.
Bill Asher, Founder of Monkey Knife Fight, said, “Attracting and supporting affiliates is a very important step in Monkey Knife Fight’s further success. Working with well-established subject matter experts like Paysafe and Income Access lets affiliates know that we mean business and provides them with the marketing tools they’ll only find with an industry-leading platform.”
Tara Wilson, SVP and General Manager at Income Access, Paysafe Group, added, “Our in-house team of affiliate marketing experts is excited to support in optimizing Monkey Knife Fight’s digital marketing strategy. The team has a strong track-record of leveraging our platform to secure strong results across an array of verticals.”
2019 is becoming a pivotal year for Monkey Knife Fight, which has expanded the selection of sports markets available on its platform. The company recently appointed former Nike, Inc. VP of Global Digital Brand Marketing Innovation Daniel Tawiah as its CMO.
- Aaron Goldstein, Gambling911.com
